##The New Way to Broadcast
We're a rag-tag group of broadcast refugees looking to make it easier and less expensive to create high quality broadcast-style productions. Most of our group has spent time working in broadcast and video production either on the editorial or production side, so we know the pain points broadcasters face.
Our approach? We think it's strange that broadcast technology evolved essentially in a vacuum from the rest of regular technology. Principles that are common place in regular software are completely foreign in broadcast software. We're bringing the best of cloud computing and internet-native software to the proprietary, expensive world of broadcast hardware to create the simplest, most affordable solutions for broadcasters.