Live in Two Weeks: How Vidpresso Helped Grey Produce a Live Stream from Scratch

Advertising and marketing group, Grey, was looking for a solution for a live show they planned to produce for Super Bowl LI involving their client Papa John’s Pizza and spokesman Peyton Manning.

With live streaming, most brands and agencies can’t settle for amateur looking live streams. They need a quality product that will match the established integrity of their brand. That’s where the experience and quality of Vidpresso comes in.

Live Q&A with Peyton Manning, using Vidpresso.

Grey needed an impressive production with top-notch quality to compliment their client’s brand and to maintain the hype of Super Bowl weekend. Grey has an extensive background in advertising and marketing, but they needed a production team that could work fast and efficiently for this project.

After trying several other solutions, and with only 2 weeks left before Super Bowl weekend, Grey contacted Vidpresso for a demonstration. The Vidpresso team met with Grey execs in NYC and the two teams immediately began working on an engaging high-quality production.

Grey knew they needed a team with professional broadcasting expertise to handle the Papa John’s brand. There was no room for mistakes. The Vidpresso team has nearly 4 decades of live-event video production experience. It was this wealth of knowledge and equipment that made a smooth live show possible.

Vidpresso is a platform that allows brands to engage and interact with their live stream audience using broadcast-style graphics, live commenting and real-time polling. Beyond the platform, Vidpresso also offers their high-end equipment and production talent. Agencies can rest easy knowing that Vidpresso can easily and cleanly execute anything they can imagine for their clients’ content marketing needs.

For this particular event Vidpresso helped Grey design and formulate ideas for the show. They worked with them on everything from the on-air elements, like the graphic design and set design, to the un-aired preparation leading up to showtime. The Vidpresso team created a custom set of graphics and tweaked one of their features to create a gameshow specific graphic overlay.

Just some of the gear Vidpresso used in Houston for this event.

When the teams arrived in Houston they set up in a nice quiet conference room space and the Vidpresso team brought in all the lights, cameras, computers, and tech gear needed to create a quality live show.

 

Mixers, laptops, and production brains… Oh my!

For this setup the team used a laptop to playback video, another to manage graphic overlays, one for camera switching, and one more for a teleprompter. They even had someone off-site controlling several of the on-screen items, like scores and timers. It takes a talented team to pull off a complex live stream. As everyone executes their parts individually, the larger production shines. Every team member knows how to work in concert with each other.

Live Q&A with Peyton Manning, using Vidpresso.

This web show had two main talents; A host, Nick Ferrara and celebrity guest, Peyton Manning. As host, Ferrara ran through a set of questions for Manning to warm things up. After about 15 minutes they took a few questions directly from the Facebook live audience, placing their comments on the screen for all viewers to see, thereby increasing audience engagement.

Papa’s Touchdown Trivia was a major part of the show.

The main part of the show was “Papa’s Touchdown Trivia.” Ferrara asked each question as it was posted on the screen, and the audience was given 15 seconds to add their guesses in the comment section of the live stream. After the 15 seconds were up, Ferrara asked Manning for his answer and then compared that with the audience’s consensus. Live answers from the comments were calculated and shown in real-time. Each correct answer earned the respective team 1 point. On-screen graphics kept track of the score, and a small counter in the upper corner kept track of the timing. Ultimately Manning triumphed 13 -12.

Event production takes a lot of coordinating and communication. If you have an upcoming event that needs that extra level of production, let the team at Vidpresso know! Fill out the contact form at vidpresso.com/contact.

Check out the entire “Peyton Live” show below!

Don’t miss your chance to catch Peyton Manning LIVE on Faceboo…

Don’t miss your chance to catch Peyton Manning LIVE on Facebook 2/3 at 11:15AM CST / 12:15PM EST!

Posted by Papa John's Pizza on Friday, February 3, 2017

Facebook Live Highlights from the Past Week 

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Vidpresso-powered streams collectively reached 70 million viewers this weekend. This past inauguration weekend was a busy one for live streaming on Facebook. Many news organizations carried the Inauguration Day events live on their Facebook pages, while others chose alternative topics to live stream.

 

CNBC, Reuters, Fusion, NBC News, Mashable, BuzzFeed News and more, all streamed something from Inauguration Day. Combined, the views reached nearly 7 million.

Some chose to share their live streams as an alternative option for viewers. For instance Mashable offered a live stream to help viewers find their “happy place” with the ASPCA and kittens.

BuzzFeed News grabbed a whopping 51 million views and 780K shares by live streaming a “Countdown to next Inauguration Day.” This stream was similar to their countdown to the next election.

The Women’s March the next day also pulled in a tremendous amount of viewers. A single stream by BuzzFeed News grabbed nearly 12 million views. The stream was an unprecedented 6 hour stream. (Facebook currently limits most accounts to 4 hrs.)

Data Visualization with TODAY’s WineBOT

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Data visualization just got a whole lot more fun! Most often, data-viz means collecting data and turning it into a representative graphic, which is fun in its own right, but it becomes even more impressive when you add an Arduino Uno and some alcohol.

A year ago, Andrew Pinzler, Head of Innovation Labs at TODAY, built a simple and unique method for measuring hashtag votes on Twitter. Recently they started including Facebook voting as well, using Vidpresso to create a Facebook Live stream of the WineBOT segment during their regular broadcast show.

“Two trademarks of the lighthearted fourth hour of TODAY hosted by Kathie Lee Gifford and Hoda Kotb are hashtag battles and wine. We fused the two elements in the TODAY WineBOT.” — Andrew Pinzler

Most Wednesdays they choose a “none-too-weighty” topic and present it to their audience and ask them to choose a side using #TeamKLG or #TeamHoda. Here’s where it breaks free from traditional Data-viz. Usually you’d take those votes and have some code that would graphically represent the results as they come in and display it on the live stream.

Pinzler built out a little Arduino-based unit that connects a couple liquid pumps with some tubes that run from wine bottles through a motor pump and into (or hovering just above) a couple wine glasses. One tube runs from a bottle of white wine and the other tube runs from a bottle of red wine.

Pinzler uses node.js to collect the data and control the Arduino setup. Every time the software hears a hashtag coming from Twitter’s or Facebook’s API it turns on the corresponding pump for a half of a second, and, BAM! the visualization becomes tangible. Votes for #TeamKLG trigger the pump connected to the white wine, and votes for #TeamHoda trigger the pump connected to the red wine.

When they share the show on Facebook the segment is live for nearly 30 minutes, giving their Facebook audience a behind-the-scenes look at the voting as it unfolds. They use a GoPro from the studio and mix in a webcam, graphics, picture-in-picture and their own producer/host to make a complete show for their Facebook audience.

The Geo-fence: Locking Down Your Live Stream with Vidpresso

Under normal circumstances you want your live stream to reach as many people as possible. However, the time may come when you need to restrict your live stream to a specific location or even time-zone.

Examples of this might be for Sports broadcasting where your license or broadcast rights only cover a specific region. Or perhaps if you have a timely event that only needs to be shared with those in your immediate time-zone.

Using our new Geo-fencing feature you can now setup your live streams, originating from Vidpresso, to be restricted to certain areas or timezones. With only a couple of simple clicks you can lock down a broadcast to your desired area. Check out our Support Doc for the nitty-gritty details.

Nasdaq Rings the Opening Bell with Vidpresso

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Nasdaq has embraced the Facebook Live world with open arms. Every day the market is open they stream live from the Nasdaq MarketSite in Times Square. They use Vidpresso to share the studio content directly to their Facebook page. You can catch their live opening bell show any given day on their Facebook page.

Beyond that simulcast show, you can also catch their #BehindtheBell show where they do a longer interview with their bell-ringing guests. This is an excellent way to broaden digital reach and create more content for their audience. They also produce other series like The Millennial Report on occasion.

Their varied streams allow them to reach all corners of their audience with bite-sized streams for anyone in a hurry, and more in-depth streams for others.

Jamba Juice rings the Nasdaq Opening Bell! $JMBA

Jamba Juice rings the Nasdaq Opening Bell! $JMBA

Posted by Nasdaq on miércoles, 4 de enero de 2017

Vidpresso’s platform allows Nasdaq to connect a full studio setup and multiple cameras directly to their Facebook audience, while still allowing them to customize the show for the live stream audience.

Mad Money Streams Live on Facebook

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Jim Cramer has been hosting Mad Money on CNBC for over 10 years. Today his team pushed a 20 min live show to Facebook powered by Vidpresso.

Unlike his nightly 6 p.m. EST show on CNBC, Jim opened the show by introducing his team, from producers, to Keith the camera-man. He then gave some lite predictions about what the Fed was going to announce. As they showed the Fed’s announcement, Jim gave some commentary about what he was hearing. He then spent some time explaining what the 0.25% interest hike would mean for investors and bankers alike.

Facebook viewers asked questions and engaged directly with Jim throughout the entire show. The show included a live viewer question via Skype and they shared a poll asking about viewers’ biggest concerns surrounding the Fed’s decision. The stream had 13K views and over 80 shares. This is “TV without the Station.”

Cramer Discusses The Fed

The Fed's interest rate decision is FINALLY here. Jim Cramer was LIVE answering your questions, taking Skype calls, running polls, and talking implications. Cramer tells all.

Posted by Mad Money on miércoles, 14 de diciembre de 2016

Vidpresso Lands 2 of the Top 5 Facebook Live Streams of 2016

Facebook just shared their annual Year in Review stats. They traditionally list the Top 10 global topics, like “Pokemon Go,” “Brexit,” and “The US Presidential Election.” However, this year they included a list of the Top Ten global Live videos from 2016. This list of Live was based on total cumulative views.

Vidpresso powered 2 of the top 5 Facebook Live streams this year. Buzzfeed’s Countdown to the next presidential election landed at number 3 with over 51 million views. NBC News’ Election results was number 5 with 36 million views. Notice that both of these live streams were extremely timely and relatively simple in their production and they were quite shareable. It’s interesting to note that BuzzFeed’s countdown stream actually grabbed more than half of it’s total views while it was still live! (We wrote about it in this post.)

You can see the entire list here on Facebook. Facebook’s 2016 Year in Review

RTMP Streaming in Vidpresso

Vidpresso has always been the easiest way to create TV quality Facebook Live streams. Now you can do even more with Vidpresso! We just launched RTMP Streaming Destinations. Using this new tool you can now schedule your live streams on Facebook. If you decide you want to go live at 5:30, Let your audience know well in advance and then have them already tuned in and waiting when you actually go live.

Scheduling live streams on Facebook means you can grow an audience faster at the top of the stream, which means more interaction and engagement. Scheduling a stream means you can prepare your audience for your show or your topic in advance.

But that’s not all you can do with RTMP Streaming. The other really cool thing you can do is push your Vidpresso content to places like YouTube, Twitch.TV, or even Periscope! Use Vidpresso to reach your audience wherever they may be! Simply find your services’ Streaming Server URL and your personal Stream Key and plug it into Vidpresso. Now, you can access your professional cameras, custom graphics, and more as you broadcast to other destinations!

You can find all of our support documents over at support.vidpresso.com!

Live Streaming Entertainment

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Media outlets like Mashable and BuzzFeed use their live streams on Facebook to entertain their audiences while increasing brand awareness, loyalty and return viewers. Vidpresso helps improve the quality of their live streams while helping them increase their engagement and interaction.

Both BuzzFeed and Mashable have offices/studios in NYC and the LA area. They also each have multiple Facebook pages that they manage. Combined they create A LOT of entertainment content.

Some of their properties produce whimsical, strange or absurd content like BuzzFeed’s Bored AF page. You can often find them streaming try-new-food challenges or playing games live. The BuzzFeed Now page has a daily installment called Trending on Buzzfeed where they cover the daily trending stories for 30 min.

Mashable LA hosts a weekly talkshow on Cinefix where the hosts discuss the latest news and reviews in the movie industry. Mashable NY has several weekly shows like #Buttonmash and Talking Tech with Sam Sheffer.

#ButtonMash

Final Fantasy XV is out. Our gamers give you their first impressions on the highly anticipated game. #FFXV

Posted by Mashable – Tech on miércoles, 30 de noviembre de 2016

It’s not just the media moguls who are making entertainment content. Even podcasts like Life of Dad are using Vidpresso to create engaging shows. Life of Dad hosts several weekly shows, including one called Dad Sing-Off that features two singing dads competing over several rounds for fame and glory.

Vidpresso Launches in Germany

We’ve partnered with some friends in Germany to offer our platform for enhancing Facebook Live to even more people! The Germany team has launched a website for the service at vidpresso.com/de complete with German translated blog posts and a native German speaking support team. If you want to reach Vidpresso in Germany just email info@vidpresso.de or call 069–153229227.